PAPER is the supplement magazine that comes with Greek financial newspaper Hmerisia (Daily) on Sundays. It is a very well made and designed publication, but for the January issue, they tried something different: they turned the magazine into a newspaper. A very big and stylish newspaper.
Its size, more or less, is that of a conventional newspaper but what makes PAPER stand out is, well…the paper. It’s heavier than the standard newsprint, which in turn makes the newspaper more heavy and solid; it feels very good to hold. Gone are the glossy cover and the shiny pages, this edition counts on something more substantial. The people and their stories.
The layout is very interesting, since it is simple but effective. Strict but welcoming. It feels safe and familiar, like a wise, grown-up relative. There is nothing fancy about it - this is after all a newspaper - but it works great as it takes advantage of the size and the white space it provides.
PAPER is a successful combination of the two formats and their best traits: it carries the gravity, the ‘importance’ and the looks of a newspaper (serif story titles, drop caps, lines between the columns) but it is a newspaper with a magazine face-lift and a treatment that consists of thoughtful and playful art direction and great use of photography.
Creative direction: Manos Daskalakis & Vasso Getti
Art direction: Dimitris Mitropoulos & Stelios Helmis